Inspired by Something Good Going On…
Needing something to make you feel good about the state of our society? Look no further than LeadingAge and its more than 6,000 members. This national organization is the largest association of nonprofit aging services organizations in the country. Its mission is to be “the trusted voice for aging” and its vision is “an America freed from ageism.” These values were on full display at the organization’s recent annual conference in Philadelphia, which took place at the Pennsylvania Convention Center from October 28-31, 2018.
Continue reading “Kindermusik Takes LeadingAge”
Anticipation (is makin’ me late…is keepin’ me waitin’…)
Anticipation is an incredibly powerful emotion. If you have doubts about that, consider how much of our economy relies on it. Movies are teased months before they hit theaters. Stores set out Christmas displays even before Thanksgiving rolls around. And the release of every new iPhone is accompanied by so much fanfare that people literally camp out in front of stores just to be among the first to get their hands on one. Building anticipation as a marketing technique isn’t something unique to the age of iPhones. In the 1970s, Heinz released a series of commercials that brilliantly turned an annoyance (why does it take so long for ketchup to come out of the bottle?!) into a feeling of excitement. The song featured in the commercials? Carly Simon’s “Anticipation.”
Continue reading “Bridges Study Findings To Be Revealed… And You’re Invited!”