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Kindermusik® Partners with Bezos Family Foundation to Inspire Brain Building Moments for Families

GREENSBORO, N.C. (February 10, 2017): Kindermusik International, the world’s leader in music and movement education, today announced an exciting partnership with Vroom, an early learning initiative of the Bezos Family Foundation, centered around fostering family engagement through the incredible power of music.

Friends of Kindermusik and Vroom social media communities will receive free monthly access to beloved songs, award-winning activities, and Vroom brain building tips to enjoy anytime, anywhere. Vroom translates the science of early childhood development into simple and easy activities that help parents and caregivers transform everyday moments like bath time, meal-time, or diaper changing into meaningful brain building moments for children.

“Our partnership with Vroom provides parents and caregivers research-proven methods that harness the power of music turning ordinary moments into learning opportunities,” said Scott Kinsey, President and CEO of Kindermusik International. “This partnership is an ideal fit as we’re both strong advocates of the impact family engagement has on child development.”

“Whether dancing, singing, or banging on pots and pans, early engaging musical experiences can have a profound impact on a child’s development,” said Jackie Bezos, President and co-founder of the Bezos Family Foundation. “We are thrilled to partner with Kindermusik on this important effort to reach more families through the power of music, helping them make every shared moment a brain building one.”


Facebook: @kindermusik @joinvroom

Twitter: @kindermusik @joinvroom

Instagram: @kindermusik @joinvroom


About Vroom
Vroom, an initiative of the Bezos Family Foundation, provides tools and resources that highlight the science behind early brain development, empowering parents and caregivers to turn everyday activities like bath time and mealtime into brain building moments for their children. The Daily Vroom mobile app and companion materials deliver 1,000 fun, interactive tips parents can use to support early brain building that are free of cost, simple enough to fit into their daily routines, and right at their fingertips. For more information, visit or follow Vroom on Facebook and Twitter.

Kindermusik International Selects SFW as Marketing Agency of Record

Greensboro, NC (Nov. 2, 2016) – Kindermusik International has selected SFW as its marketing agency of record after a three-month creative account review. Kindermusik is the world’s leading provider of music and movement programs for young children, enjoyed by millions of families in more than 70 countries since 1978. As the company continues its expansion in private studios and in public and private school classrooms, SFW will lead research, advertising, digital and social media, public relations and design strategies for Kindermusik internationally.

“The team at Kindermusik is unwavering in their commitment to kids and exploring bold, brave ideas,” says SFW CEO Ged King. “We’re excited to partner with them and write the next chapter in Kindermusik’s transformation to an international provider of whole-child development in studios and in schools.”

Kindermusik offers a full spectrum of developmentally appropriate classes for children ages newborn to seven, featuring award-winning music and movement activities that promote school readiness and stimulate development in every area of the young brain. The company offers training and opportunities to open a Kindermusik studio, become a Kindermusik educator or bring the benefits of music-education to the classroom. Results from a recent independent research study showed that preschoolers who participated in a Kindermusik@School curriculum for as little as 30 minutes each week showed a 32 percent greater gain in early language and literacy skills than the control group.

“We selected SFW because they showed a passion for our business above and beyond any other agency we interviewed,” says Scott Kinsey, President and CEO of Kindermusik. “They have a great understanding of consumer behavior and path-to-purchase and the seasoned team provides us with the expertise we need to continue to expand our message and services.”


Founded in 1984, SFW is a results-driven marketing agency fueled by research-based insights and boundless creativity with offices in Greensboro and Raleigh, NC. One of the fastest growing B2C & B2B marketing agencies in the country, SFW has partnered with both regional, national and international brands across a wide range of categories—consumer goods, education, medical, industrial and more. SFW’s unique business model and structure connects research, strategy and creative to engage consumers where and when it matters most for their clients. Some of SFW’s current clients include Carolina Bank, Fruit of the Loom, Coastal Shower Doors, Lowe’s Home Improvement and Saber Grills. To learn more about SFW, visit

Camp-Inspired SeriousFun Messtival Splatters SeriousFun Across the Globe

SeriousFun Children’s Network, founded by Paul Newman, launches their first-ever messy day of play to raise funds for camps benefitting kids with serious illness

New York, NY (May 12, 2016): This June, SeriousFun Children’s Network (SeriousFun) is making a colorful splash across the world. The global network of camps, founded by actor and philanthropist Paul Newman, announces the launch of their first-ever messy, camp-inspired celebration, SeriousFun Messtival, benefitting and showing support for kids with serious illness.

On Saturday, June 25, 2016, SeriousFun and its partners Newman’s Own, Inc., Niagara Water, Metro New York and Kindermusik invite families and millennials to give kids with serious illness the fun they deserve by experiencing their own seriously fun, messy camp day. The inaugural Messtival event, taking place in New York’s iconic Prospect Park in Brooklyn, will feature epic camp-inspired activities like a human tie-dye machine, paint archery and SeriousFun Run. Playing up the messy theme, the organization is encouraging people everywhere to participate in the #SeriousFunMesstival photo and video challenge via social media, and look out for Kiwi Crate’s co-branded do-it-yourself kits bringing campy fun to homes nationwide.

“We are incredibly excited to announce the launch of our seriously fun new campaign. SeriousFun Messtival is our opportunity to share the magical spirit of SeriousFun camps with families and young people, and help children living with serious illness experience the fun they so deserve – even if the fun gets messy,” said Mary Beth Powers, CEO of SeriousFun Children’s Network.

Inaugural SeriousFun Messtival includes:

  • SeriousFun Run with a Niagara Water Finish Line
    • At 9am, runners and walkers will sprint through vibrantly colored obstacles on the mile-long SeriousFun Run through Prospect Park.
    • Racers will clean up and cool down at the finish line with hydrating Niagara Water.
  • Make Your Own at the Newman’s Own Mess Hall:
    • Also founded by Paul Newman, Newman’s Own shares a rich heritage with SeriousFun…and will share in the mess!
    • Thirsty and hungry attendees will blend Newman’s Own products together into camp-favorite snacks like:
      • Bug Juice with Old Fashioned Roadside Virgin Lemonade, Gorilla Grape and Orange Mango Tango Juices
      • Trail Mix with Butter Boom Microwave Popcorn and Salted Pretzel Sticks
      • S’mores Bites with melted Organic Milk Chocolate Bars, Original Newman-O’s cookies and of course, sticky, gooey marshmallows.
    • Folks can also get dunked at the Newman’s Own Barbecue Sauce Dunk Tank, where participants will have three chances to dunk their friend or parent in a giant Newman’s Own Barbecue Sauce bottle. Soaked participants will take home a complimentary bottle of Newman’s Own Barbecue Sauce.
  • Main Stage Dance Party with boogie-booming tracks from the brand new SeriousFun album, created by the leading childhood music and movement program, The soundtrack, will be available for purchase in June 2016 on Kindermusik will donate 100% of proceeds to SeriousFun.

To attend the SnapChat-worthy SeriousFun Messtival and dash through the SeriousFun Run, participants can make a donation to SeriousFun — $35 for adults and $15 for kids — at, where a full list of registration options and pricing is available.

Celebrate SeriousFun Messtival at Home

#SeriousFunMesstival Messy Photo & Video Challenge: Fans of campy, messy fun will share their messy photos and videos on social media with #SeriousFunMesstival, challenging friends to share their own photos and donate to SeriousFun, and tagging @SeriousFunCamps on Twitter and Facebook, and @SeriousFun_Camps on Instagram.

SeriousFun Messtival Co-branded DIY Kits: Kids’ hands-on arts and crafts kit, Kiwi Crate, bring camp-themed fun to family homes across the country, donating proceeds to SeriousFun from crates including: Glowing Friend, Space Mobile, Rubber Band Flyers, Painted Pencil Case and the brand new Koala Crate Camping kit that launches in June.

Supporting SeriousFun

All proceeds from SeriousFun Messtival support SeriousFun’s global network of camps, creating opportunities for families and children to reach beyond illness and discover joy, confidence and a new world of possibilities – always free of charge.

The 30 camps and programs in SeriousFun Children’s Network, always offered at no cost to children and their families, are made possible through the support of generous and caring donors and volunteers. Facilities and programming at SeriousFun camps are skillfully adapted to fit the medical conditions of campers, ensuring that all campers can participate in activities, such as soaring down a zipline, exploring ropes courses, and cultivating creativity with arts and crafts.

To splatter SeriousFun across the globe, messy-fun lovers can head to:


Hashtag: #SeriousFunMesstival

Facebook: @SeriousFunCamps

Twitter: @SeriousFunCamps

Instagram: @SeriousFun_Camps

About SeriousFun Children’s Network
SeriousFun Children’s Network is a growing global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman in 1988 with the first camp, The Hole in the Wall Gang Camp SeriousFun has served more than 518,000 children and families from more than 50 countries. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families. A Support Center raises funds and provides central standards and services for all SeriousFun camps and programs. To learn more about SeriousFun, visit

Press Contact:

Melanie Wallner

About Newman’s Own
Newman’s Own, Inc., founded by Paul Newman in 1982, offers great tasting, high quality food and beverage products, including salad dressings, pasta sauces, frozen pizza, salsa, frozen skillet meals, refrigerated lemonades, cookies, snacks and pet food. Newman’s Own Foundation continues Paul Newman’s commitment to use all royalties and profits that it receives from the sale of its food products for charitable purposes. Over $460 million has been given to thousands of charities since 1982. For more information, visit and

Press Contact:

Sinead Conlon, Coyne PR 212.938.0543
Erica Teller, Coyne PR 212.938.0310

About Niagara
Niagara Bottling, LLC has been family owned and operated since 1963. Niagara is headquartered in Ontario, CA, with bottling plants located across the country. As the leading manufacturer of private-label bottled water in the country, Niagara works closely with the largest retailers, grocers, clubs, and convenience stores throughout the country. Niagara produces a variety of beverages, including water, tea, sports drinks, vitamin waters, and sparkling beverages. For more information, visit


Greensboro, NC (April 28, 2016) – Kindermusik® International, the world’s leader in music and movement education, today announced the signing of a master franchise agreement in the Philippines.

“We’re incredibly excited to expand the presence of Kindermusik in the Philippines,” said Scott Kinsey, President and Chief Executive Officer of Kindermusik International. “The brand’s rich history and industry leadership provide a solid foundation for Kindermusik’s continued growth.

Managing Kindermusik’s expansion in the Philippines is 15 year veteran, Jeannie Castillo, Director and Owner of Kindermusik Philippines. Castillo’s award-winning Kindermusik studio operation has served thousands of families in the country, making it the largest single Kindermusik program for children newborn to age seven in the world.

“I am tremendously grateful to the Filipino families for their love and support over the years,” Castillo said. “I’ve had the pleasure of experiencing, first-hand, the powerful effect music has on the development of young children. Our Kindermusik students grow up to be extremely bright, confident, creative, and well-spoken as a result. I’m thrilled for the opportunity to broaden the reach of Kindermusik in our country and to continue touching the lives of even more children through music.”

With plans for growth, Kindermusik is looking for qualified franchisees and business partners with in-depth knowledge in early childhood, business, or education interested in bringing Kindermusik to select countries throughout world. To inquire regarding business opportunities, please email


Music at a local Kindermusik Studio Greensboro, NC (February 1, 2016) – Kindermusik® International, the world’s leader in music and movement education, today announced a new exclusive “Rock & Roar” program to bring the musical adventures of Disney Junior’s newest hit series “The Lion Guard” to Kindermusik Studios throughout the United States. Kicking off this February, the fun-filled, 45-60 minute classes for children ages 2-5 will explore the African savannah in a rip-roaring, fast-moving adventure, all set to the thunderous beats of “The Lion Guard” soundtrack. Along the way, kids will learn to build relationships, develop language and literacy skills, enhance balance, flexibility, and coordination, learn steady beat, and explore pretend play. ͞

“We are thrilled to be working with Disney Junior to provide our families with this one-of-a-kind experience,” said Scott Kinsey, President and CEO of Kindermusik International. ͞”Through this program, we’re able to blend our expertise and research-proven education methods with Disney Junior’s beloved characters and storytelling, delivering an exceptional experience for children and families enrolled in Kindermusik.”

Disney Junior’s “The Lion Guard” animated series continues the epic storytelling of “The Lion King” and follows Simba and Nala’s second-born cub, Kion and his diverse group of friends as they unite to protect the Pride Lands. Kion and his friends were introduced this past November in Disney Channel’s animated television movie “The Lion Guard: Return of the Roar,” the #1 primetime cable TV telecast of 2015 among Kids 2-5 and the #1 animated telecast across kid cable-TV networks among Total Viewers and Adults 18-49.